Financial World Is Full Of Volatile Market - amazonia.fiocruz.br

Really: Financial World Is Full Of Volatile Market

In my previous article, I wrote about spotting real growth markets and the supporting trends that kick start, accelerate, or cement them. However, does it mean that all companies will grow in that growing market?

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What about those companies in declining click or stable markets? If you are a business in a declining market, does it mean you are doomed? That's what I'm going to Financizl in this article. These are unprecedented times for businesses because we are experiencing VUCA Volatile, Uncertainty, Complexity, Ambiguity conditions, which hinders good planning and decision making, at a time when they are most critical. Yet, never underestimate the human spirit and our ability to pivot, adapt, and change.

Firstly, let's set some kind of time frame to give us a contextual background. In this slide below, we use Tom Pueyo terminology of the Hammer and the Dance :.

It is important to understand the underlying market dynamics of each of these companies whether it is in a growing, stable, or declining market after Covid19 experiences with a view of asking what it would look like in Phase 2 and Phase 3. What you need to be clear about, is if the market is trending up, down or stable. The noise might give you a false sense of security that leads to inaction or unpreparedness for rapidly changing market shifts. This will help influence what key strategic bold moves you need to make now before it hits you like a tsunami. Let's walk through 8 examples so that you get a sense of what I mean.

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Meal Kit Delivery. Take meal kit delivery companies like Hello Fresh, Marley Spoons etc, there was already a growing trend before Covid.

During lockdown, the demand ballooned, with the need to cook at home, eat healthily, and with convenience of delivery, accelerating the trend. However, during Phase 2 with ease of restrictions, everyone will be craving to eat out instead of cooking another home cooked meal, therefore leading to a fall in demand and then a leveling off.

Eventually, given that it's resting on a longer-term trend and it is a real growth market, the demand will be trending upwards as the market grows. This is a scenario where a rising tide lifts all boats. Cleaning Products. Everyone can see the empty shelves of cleaning products, but if you fast forward to Phase 3, do you think the overall market is a growing one?

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Or is it a situational spike, albeit an elongated one. People's habits of cleaning will eventually transition back to their pre-Covid habits, as the underlying market is Financizl saturated red ocean. What we are seeing is actually a click in demand - most people are grabbing any cleaning products they can find instead of choosing either a fragrant one or one that is gentle on hands.

Toilet paper is another example.]