Our mission is to help you advance your B2B capabilities to drive organic growth.
ISBM MEMBERSHIP BENEFITS
For these unpredictable times, ISBM has created a special, virtual Town Hall series, Marketing in Uncertain Timesthat you can find on our events page along with all of our other Diversity at Coca Cola and virtual meetings. Our mission is to be a driving force in creating new knowledge, tools and expertise in B2B; and efficiently bring these to our member firms to enable profitable organic growth in their business markets.
Marketing for B2B companies today can be a lonely and challenging job. Members of ISBM join a community of academics and practitioners that share your challenges and goals. We Diversity at Coca Cola help you:. Their conferences are fantastic with intimate access to the true thought leaders in B2B. After 3 years on the journey, we have clearly moved the needle on our individual marketing competencies as well as instituted best-practice processes.
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Then we attended our first Marketing Excellence Roundtable and immediately came back with Diversity at Coca Cola items that made us better. We are now avid participants as we learn with and from the other member companies. ISBM sent a speaker and staff who ended up running a brain-storming session and helped us pull the results together to execute on the 3 best ideas. The sales and marketing evaluations were the best of this event. This has click our highly successful training program to advance your career in marketing.
We've been running annually now for 6 years and continue to evolve and ISBM continues to evolve and improve the program.
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We have the most intimate, non-commercial, networking events in the world. You have a direct and immediate connection to the best minds in B2B, our Fellows and Partners. You'll get actionable advice and make connections to boost your company and your career. Learn More.
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