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Coca Colas Business Strategies Video

From approximately to the early s, Coca- Cola faced an emerging Coca Colas Business Strategies its corporate impact on water quality, availability, and access around the world. The company operated in more than countries, providing 1. The company also partnered with more than bottlers, independent companies that manufactured various Coca- Cola products under franchise. The company and its bottlers used around 82 billion gallons of water worldwide every year. Of this, about two- fifths went into finished beverages, and the rest was used in the manufacturing process— for example, to wash bottles, clean equipment, and provide sanitation for employees.

Water supplies were also essential to the Steategies of many ingredients in its products, such as sugar, corn, citrus fruit, tea, and coffee.

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InCoca- Cola was abruptly reminded of the impact of its water use on local com-munities when the Center for Science and the Environment, a think tank in India, charged that Coca- Cola products there contained dangerous levels of pesticide residues. Local officials shut down a Coca- Cola bottling plant in the state of Kerala, saying it was depleting groundwater, Strtegies an Indian court issued an Coca Colas Business Strategies requiring soft- drink makers to list pesticide residues on their labels. In the United States, the India Resource Center took up the cause, organizing a grassroots campaign to convince schools and colleges to boycott Coca- Cola Colae. In the early 21st century, more than 1 billion people worldwide lacked access to safe drinking water.

Water consumption was doubling every 20 years, an unsustainable rate of growth. The secretary general of the United Nations highlighted water stress Trader Assignment Rogue a major cause of disease, rising food prices, and regional conflicts, and called on national governments and corporations to take steps to address the issue.

INTRODUCTION

Coca- Cola undertook a comprehensive study, surveying its global operations to assess its water management practices and impacts. It also reached out to other stakeholders, includ-ing the World Wildlife Fund, the Nature Conservancy, the humanitarian organization CARE, and various academic experts, to seek their advice. The company said it would reduce its own use of water by running its operations more efficiently.

It would discharge water used in manufacturing only Strategiies it read article clean enough to support aquatic Coca Colas Business Strategies treating its wastewater itself where local authorities were unable to do so.

Finally, the company would replenish the balance of the water it used for example, as an ingredient in bottled beverages by participating in various water conservation projects globally, such as river conservation, rainwater collection, and efficient irrigation. As the water neutrality initiative proceeded, Coca- Cola moved to measure and publicly share its results.

It estimated that 39 percent of its facilities were using recycled water, and 23 percent of the water used in finished products had been replenished through community water projects.

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The company also sought to measure the benefits of more than partner-ships with governments and nonprofit organizations around the world, ranging from build-ing water treatment facilities in Colombia, to restoring watersheds in Thailand, to improving sugarcane irrigation in Australia. Coca- Cola estimated in that these con-servation projects had replenished the equivalent of 31 percent of the water used in its finished beverages, although it acknowledged that its methodologies for accurately quanti-fying water benefits Colae still evolving.

What was the public issue facing The Coca- Cola Company in this case? If you applied the strategic radar screens model to this case, which of the eight environ-ments would be most significant, and why? Apply the issue management life cycle process model to this case. Which Coca Colas Business Strategies of the process can you identify in this case?]