Case Analysis Harley Davidson Inc - amazonia.fiocruz.br

Thanks how: Case Analysis Harley Davidson Inc

Polaris Industries, Inc. The garment and accessory items included helmets, boots, T-shirts, sweat pants, touring luggage and trailers.

Harley Davidson Swot Analysis

InPolaris Industries employed seven thousand people at eleven manufacturing locations and five research and development centers worldwide. The company had over three thousand dealerships and operated in more than one hundred countries. Textron, Inc. Then inTextron, Inc.

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Hall Wendel Jr. The snowmobile business kept the Roseau, Minnesota plant busy six months out of the year but company managers wanted to figure out how to fill the other six months, so they extensively surveyed their snowmobiler customer base and decided in to diversify and produce all terrain vehicles ATVs. In Polaris became a publicly traded company. As a result of its diversification strategy, Polaris was able to manufacture products all year.

Snowmobile manufacturing took place in the spring through late autumn or early winter and personal watercraft were manufactured during the fall, winter and spring months. Polaris has had the ability to manufacture ATVs year round since May ATV production starts in late autumn and Daviddon through early autumn of the following year.

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Because of the seasonality of the Polaris products and associated production cycles, total employment levels varied throughout the year. Case Analysis Harley Davidson Inc 3, individuals were employed by the company. The company announced layoffs in their Osceola, Wisconsin plant in early due to the recession. Matt Parks joined Polaris in as a district sales manager for California, Nevada, and Arizona to develop the dealer network. Parks, with the additional title of general manager of new products, considered such things as go-karts, golf carts, lawn-and-garden products, chain saws, and Hula-Hoops by investigating the various industries in terms of competition, size, level of service, and new trends. Parks and others studied the off-road motorcycle market when two dirt bike companies were put up for sale.

Then a European motorcycle company asked to distribute their bikes through Polaris. Along with the dirt bike research, we did a quick study of the street bike business at that time, and we were kind of interested. Motorcycles also caught the interest of Wendel who at the time owned a Harley-Davidson.

Parks came up with the name because it was a nonsensical name with positive connotations. Parks along with Bob Nygaard, Snowmobile Division General Manager, proceeded with investigating the motorcycle production possibility by hiring two outside firms to assist them in conducting further confidential research on motorcycles. They chose McKinsey and Company, one of the largest and most prestigious consulting firms in the Casw, and Jerry Stahl, an advertising executive who was very familiar link recreational motorsports and the motorcycle business.

Executive Summary of Harley-Davidson

Polaris analysts and consultants also analyzed statistics from the Motorcycle Industry Council MIC in terms of the location, displacement, and types of bikes sold in the industry. The research showed there was industry capacity for another manufacturer in the cruiser business. Consultants believed Anaylsis a functionally superior cruiser built in America could find competitive space between Harley-Davidson and the Japanese producers.]