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Social Media And Its Use By Those Video

Who exactly are the one billion people using Instagram every day? An intelligent understanding of Instagram demographics is essential for savvy marketers. We want to help. That way you can make the best decisions when it comes to your social media marketing strategy.

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Download the complete Digital report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics. Instagram launched in October Here are a few key numbers to keep in mind for context:. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Some seniors are even using the platform to showcase their fashion sense. Nonagenarian Instagram sensation baddiewinkle has almost 4 million followers who Ite her edgy style! Five of the top Social Media And Its Use By Those most-followed Instagram accounts as of Jan are owned by women. Despite this, the Pew Research study included only a binary classification of gender. The country with the most amount of female Instagram users is Laos.

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And the country with the most amount of male Instagram users is Afghanistan. The United States is the global leader in active Instagram users, with million users. Users all over the world are adopting the platform — and some countries are seeing massive growth in their link of Instagram users.

The top three countries in terms of potential Instagram advertising reach are the U. The Pew Survey also broke down the income results of Instagram users. Many colleges and universities are maintaining their own Instagram accounts to keep current students and alumni alike engaged.

My alma mater, The University of Kansashas been showing off professional and amateur photos of campus life since It now has more than 50, followers. Ready to put your Instagram user demographic insights to work? Start scheduling and publishing posts alongside all your other social media channels directly from the Hootsuite dashboard.

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Skip to content Who exactly are the one billion people using Instagram every day? Understanding Instagram demographics is key to understanding your users. View this post on Instagram. Get the full report now! Show Comments.]