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Managing And Analyzing Big Data Video

Get Book. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

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This Managing And Analyzing Big Data is based on the analysis of secondary literature as well as on the qualitative research through the in-depth interviews with 15 managers responsible for big data and analytics in different companies traditional companies from various sectors and internet- based companies. The research reveals that majority of the managers use some of the big data 5Vs with volume, variety, velocity and value being emphasized. Additionally, such factors as customer interactions, data infrastructure, multidimensionality and ability to merge data with the business side Dat the company were named.

Companies integrate big data into its structure through the number of different patterns among which the ones described by interviewees are positioning it in IT, in marketing or through combination of both, creating separate data department, stimulating different departments' collaboration and giving Managing And Analyzing Big Data access to big data to employees within organization. This research also shows that culture and leadership do differ in companies oriented on big data driven decision-making and decisions based on big data are considered more credible than the ones based on managerial intuition in most of the cases if it meets specific requirements.

Finally, it reveals that challenges and opportunities seen by managers responsible for data and analytics in using big data in decision-making differ from those presented in literature. Author : Abdalmuttaleb M. Author : Peter C. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value.

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This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself more info not a revolution but an evolution of the increasing availability of data that has been observed in recent times. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

With applications across sectors and fields of study, the implementation and possible uses of big data are limitless. Effective Big Data Management and Opportunities for Implementation explores emerging research Managing And Analyzing Big Data the ever-growing field of big data and facilitates further knowledge development on methods for handling and interpreting large data sets. Providing multi-disciplinary perspectives fueled by international research, this publication is designed for use by data analysts, IT professionals, researchers, and graduate-level students interested in learning about the latest trends and concepts in big data.]