Haier Taking a Chinese Company Global Video
財管報告 第七組 Haier Taking a Chinese Company GlobalOn November 11 thwithin one minute, sales of Haier surpassed RMB million yuan, and sales of its refrigerators, washing machines and water heaters all ranked top at each of their categories.
In the home appliance industry, the most popular development is C2M Consumer-to-Manufacturera model that JD has been exploring. Tens of thousands of customers had previously left comments on JD to ask whether they could determine how much hot water was left in their water heater and if the water was clean.
Over 10, water heaters were sold during the promotion. JD and Haier also launched two updated versions of water heaters with purifiers in August and October. During this Singles Day, 50, of the above mentioned three kinds of water heater products were sold in total. Apart from C2M, JD also empowers brands with extensive offline channels to promote the new products, such as the over 15, JD Home Appliance stores in 4 th to 6 th tier cities. More customers in lower-tier cities Haier Taking a Chinese Company Global looking for high-end products. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
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