Executive Summary Wesfarmers Limited Video
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We often prepare brochures based on detailed technical reports.
We discussed with them the many differences between brochures and report summaries. Here are just some of them. By Admin. A brochure is usually aimed at a wide, non-technical audience, so should be more interesting and compelling than an executive summary which really should just be called a summary.
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The starting point in preparing a brochure needs Executive Summary Wesfarmers Limited be the audience, which will dictate the messages and the writing style. Material in a brochure is selective, whereas a report summary should at least touch on all contents. Illustrations such as photos and graphics are important in a brochure and are likely to reduce the amount of text needed. While we now rely far less on printed material, there are always times and places where a hard copy brochure is useful; for example, at a conference display.
A report summary is usually the final section to be completed in a report.
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