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Research Proposal On Sales Management. Research Proposal On Sales Management

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Research Proposal On Sales Management

It's time for you to nail your grades! In this research proposal, the problem statement is that despite online retailers in Malaysia operating on the same platform, the sales effectiveness differs from business to business.

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Put in another way, while some retailers report enormous profits at the end of each trading period, other only report losses Grewal et al. Gains and losses that are reported by these online retailers maybe a culmination of various factors. Whereas profits are attributed to high sales effectiveness, losses are also ascribed to ineffective strategies. Since it is projected that the number of businesses that will resort to online retailing will increase in the coming year as the country gears toward the adoption of full digital culture Ghazali et al.

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The following are the research objectives that form the basis of this research proposal:. To determine relationship between Onn feedback and online retailing in Malaysia. To examine the relationship between product innovation and online retailing in Malaysia. To examine the relationship between social media channels and online retailing in Malaysia.

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Successful completion of this research proposal is contingent on the ability to answer the research question. In this proposal, the research questions are aimed at facilitating the achievement of the research objectives. The research questions include:. To what extent does customer feedback influence sales effectiveness of online retailers in Malaysia? Does product innovation determine the scope of effectiveness of online retailers in Malaysia?

Research Proposal On Sales Management

The research is significant in the sense that it affects businesses and society at large in two ways. First, by determining the factors that promote sales effectiveness, the proprietors will formulate the best strategies to ensure that they report high revenues.

Research Proposal On Sales Management

With the sales revenues increasing for the online business, other aspects of its operation will be improved Ghazali et al. For instance, high sales revenues imply that the stock market value of the business will increase significantly. With high stock market value, the business can raise capital for expansion.]

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