Personal And Ethical Values Should Be Legal - are
When large corporations make choices on how to market themselves, it can be a risky proposition. After all, corporations have to stay aware of public opinion, and one bad decision or media story can cost them their reputation. As marketers of professional businesses, it is the role and responsibility of the marketer to properly steward the marketing effort in a manner that maintains high legal, social and ethical standards. They are the experts in this area, so they must ensure that the company is protected from improperly poor standards that could lead to public embarrassments. Marketing is a primary tool that a company uses in order to influence public perception, so it is critical that marketing protects the company from a negative reputation. When a marketer performs their responsibilities of proper ethical, legal and social behavior, they do not violate the trust of consumers. Personal And Ethical Values Should Be Legal
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