Normative Social Conformity - really
People are known to change their behavior and decisions to conform to others, even for obviously incorrect facts. Because of recent developments in artificial intelligence and robotics, robots are increasingly found in human environments, and there, they form a novel social presence. It is as yet unclear whether and to what extent these social robots are able to exert pressure similar to human peers. This study used the Asch paradigm, which shows how participants conform to others while performing a visual judgment task. We first replicated the finding that adults are influenced by their peers but showed that they resist social pressure from a group of small humanoid robots. Normative Social Conformity
Social influence is a strong natural force.
As social beings we seek to fit in and belong amongst our peers in day-to-day life. This instinctual desire can often lead to different forms of social influence, including conformity, whereby we find ourselves matching the behaviours of group norms.
How can we seek to avoid the powerful social influence within online research communities? Asch concluded that people Normative Social Conformity for two main reasons: firstly, because they want to fit in with the group normative influenceand secondly, because they believe the group is better informed than they are informational influence. There are a broad range of factors that can influence a propensity to conform to social norms. Here are a selection of the most common:. Online communities Conforjity have thousands of members, within which are usually divided into smaller groups within forum discussions, focus groups, etc.
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Conformity amongst community members can be influenced by the group size they find themselves in. It may seem obvious, but the extent to Congormity you know someone and your feelings towards them can influence how likely you are to conform to their opinion. How is this relevant to online communities? This is a good thing rather than bad! When confronted face-to-face, people are Normative Social Conformity likely to conform to social influence.
We have a natural in-built instinct to empathise and feel more pressured to conform if something if it is presented right in front of us, rather than from behind the comfort of a screen. Burger et al. So, online communities are the way forward!]
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