Marketing Channels An Effective Marketing Strategy
Overview of all products. Overview of free tools.
Marketing automation software. Free and premium plans. Sales CRM software. Customer service software. Content management system software. Premium plans.
The importance of digital marketing for small businesses
Connect your favorite apps to HubSpot. See all integrations. Learn what marketing automation is, what good marketing automation looks like, and how to make it work for your business. Marketing automation is all about using software to automate marketing activities.
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Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.
At its best, marketing automation is a combination of software and strategy. It should allow you to nurture prospects with highly personalized, useful content that helps convert prospects to delighted customers. Think of effective marketing automation like growing a garden.
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You need fertile soil, ripe for growth. You need seeds to sow. And you need water and light to nurture those seeds into a lush, blooming plant.]
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