How Cultural Culture Is Powerfully Molded By - amazonia.fiocruz.br

Thanks: How Cultural Culture Is Powerfully Molded By

Solange Knowles composed the original music. In a pre-holiday season when the Apple-owned brand could have taken a page from its own well-known playbook—eye-catching, quick-cut ads with famous athletes and celebrities wearing Beats headphones—execs said they purposely decided to go in a more profound direction.

The partners spent nearly five months collaborating on the concept and shooting the spot. The brand stood back and allowed Matsoukas, Waithe and the rest of the creative team to realize their vision, Thorne said, not requiring that the story be told in typical or second ad units. Beats has a responsibility to tell bold stories.

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You love Black culture, but do you love me? The accompanying images show the sports and music celebrities along with everyday people—kids playing and families bonding—with a few urban cowboys on horseback and chorus members belting Cutlure a hymn. Osaka, fresh off her win at the U. Continue Reading. Pages: 1 2.

By Megan Carnes Fazzari. By Medallia and Deloitte Digital.

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Tennis star Naomi Osaka is one of several stars in the spot about cultural hypocrisy. Beats by Dre.

Stanley November 13, TLStanleyLA terry. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.]