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Tuesday, November 17, SABC retrenchment plan to eliminate the broadcaster's corps of TV channel publicists who communicate about its content, job to be centralised under a marketing manager and few brand managers. As part of the South African public read article retrenchment process to do away with staffers the bloated SABC plans to do away with the crucially important roles and positions of TV publicists for its various TV channels with SABC executives who think that these roles can be centralised under its corporate communications division sources have told TVwithThinus.

The Marketinh SABC has started what is known as a "section " process and plans to axe staffers from its workforce with the wage Chanel Marketing Plan that remains the biggest single Chanel Marketing Plan as part of the financially struggling broadcaster's operating expenses. Within the new downsized SABC structure - when Plaan comes to maintaining and building media relations with the press and communicating information about content on the broadcaster's various TV channels - there is apparently only space for a single SABC marketing manager and at most probably 3 brand managers.

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These few remaining positions will allegedly very likely end up being filled by staffers from the SABC's existing corporate communications division. If executed this way, it spells danger and bodes badly not just for the existing SABC publicists who might possibly lose their jobs but also for the existing media relationship and future relationship between the SABC and the press - a relationship that is crucially important and mutually beneficial to the broadcaster as well as the media covering the SABC and its content for viewers. On Monday TVwithThinus asked the SABC whether it's planning to do away with all of the publicity positions at the various SABC channels to replace it with a few overall "brand representatives", and if so, how the SABC plans to communicate information about its TV channels to stakeholders like the Chanel Marketing Plan in such a case.

Similar to the SABC that has scaled back on its original local content production - that Chanel Marketing Plan ironically crucial to retain existing audiences and to acquire more viewers - the broadcaster now also apparently plans to wholesale eliminate the important role of the publicists who are tasked to communicate about that content to the media.

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