What Is More Important A Person s - think, that
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Rita Keller, an award-winning and widely respected voice to CPA firm management, is uniquely positioned to a CPAs and their teams face rapid and significant change. Websites are on my mind today. When comes to promoting your firm, yourself, and your people, your website is more important than ever.
As you might guess, I constantly look at CPA firm websites.
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If you ever send me an email or if your firm is ever in the news, you can bet I will be perusing your website. There are still a significant number of firms that have not taken action on updating their website. It appears that it has Whqt the same for the last ten or fifteen years. You can tell immediately when you hit their site.
In these times of no meeting and greeting potential clients in person, the only impression they get of you is from your website. Someone should be managing your website daily. You need current articles and high-quality pictures of your partners and other leaders.
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Your site needs to give the impression that you are modern, future-focused, and extremely knowledgeable. For progressive firms, a significant number of new clients come to the firm because of their website. How many are coming to Ikportant firm because they simply looked at your website and were impressed?
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