Job Description Of A Marketing Manager - agree, remarkable
Job Description. Roles and Responsibilities About this role BT Global is focused on growing our portfolio in the largest multinational customers in the world. Working on RFPs with sales and re-energising this client base both with a sell-to as well as an indirect approach to not only support standard solutions but also growth portfolio, is the focus of this role. The objective is to grow share of wallet in this sector though channel partners, work on client retention higher penetration through channel partner and profile the modern BT Global, Technology, Life Sciences and Business Services brand. You'll have the following responsibilities For a defined set of channel partners from our top global customers, you will be responsible for the, planning and execution of the Indirect strategy in line with agreed methodology and within the framework as finalised and updated with the help of stakeholders. In consultation with Global Marketing Specialist, wider marketing team, sales, and other stakeholders, you will refine Indirect channel marketing plan to suite the channel requirements and will execute on it to achieve the targeted revenue and ICV objectives, broaden and deepen our customer relationships and generate demand for business pipeline, ICV, Revenues in the defined set of channel partners. Work closely with the Director of Sales for SI, Telco sectors and their team to understand sales targets for the year, focus accounts, upcoming RFPs and account strategy. Build channel relationships identifying and developing programs directed at key decision makers and influencers. Working closely with the rest of the TLSBS marketing team and the wider Global Marketing team, you will optimise the use of marketing tools for lead generation and retention campaigns, including leveraging BT Global core stories and digital themes, client case studies, search engine marketing, content marketing, paid social, email marketing, mobile marketing, video marketing, events, BT customer experience centres, PR, affiliate marketing, analyst and consultant relations You will provide weekly updates to the Head of Customer Marketing - TLSBS and provide a metrics dashboard demonstrating progress against agreed KPIs and objectives You will ensure BT Global product propositions, messaging, brand strategy and tools are embedded and used in channel marketing programmes.Job Description Of A Marketing Manager - something similar?
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marketing and public relations manager job description
People who effectively interpret information to demonstrate the effects of business initiatives, regulation and industry trends for sales, management and leadership teams. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
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