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Google Inc An American Search Engine Company About Sandhills Global Sandhills Global is an information processing company headquartered in Lincoln, Nebraska. Our global brands gather, process, and distribute information to connect buyers and sellers across the agriculture, construction, transportation, and aviation industries. CNET brings you the best deals on tech gadgets every day. For exclusive offers on smartphones, tablets, cameras and more, find your discount here! The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.
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Together with Larry Page , he co-founded Google. Brin was the president of Google's parent company, Alphabet Inc. Brin immigrated to the United States with his family from the Soviet Union at the age of six. He earned his bachelor's degree at the University of Maryland, College Park , following in his father's and grandfather's footsteps by studying mathematics, as well as computer science. After graduation, he enrolled in Stanford University to acquire a PhD in computer science. There he met Page, with whom he built a web search engine. The Brin family lived in a three-room apartment in central Moscow, which they also shared with Sergey's paternal grandmother. Google Inc An American Search Engine Company Google Inc An American Search Engine Company

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HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Meghan Keaney Anderson. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site's relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site's authority on the search topic. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes.

Incidentally, it also led to nefarious practices of keyword stuffing, link planting, and more than a little gaming of the Google system. Over the years, with updates like Panda and Penguin, Google has made some changes targeted at countering black-hat SEO. Changes to its algorithm in recent months, though, have taken on a different nature Google Inc An American Search Engine Company seem to indicate a more momentous shift in search as a whole.

Google Inc An American Search Engine Company

While keywords and inbound links will always be important, as we examine these recent trends, it seems as though in the future, they won't stand alone as primary factors in your website's search rank. Predicting the future is always a dangerous and pride-threatening venture, but I'm willing to take a stab at it for a few reasons:. But the biggest reason I'm pretty confident in these? Below are a few early signs of how we can expect SEO to evolve in the coming years.

Google Inc An American Search Engine Company

For that reason, changes went into effect this summer that will start to prioritize mobile-optimized sites on search results for users on such devices. Of Googlf, this means the inverse will also occur: Sites that might otherwise have ranked highly based on keywords and inbound links will be demoted in search rank if they're not properly optimized for mobile.

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If this focus on mobile search is an early signal of the future, it's also true that that it's not evenly distributed yet. For sites with mobile counterparts, Google's biggest concern is faulty redirects.

Google Inc An American Search Engine Company

So how do you position yourself for this evolution? Separate mobile sites are also acceptable but have to be set up properly. Google Enfine penalize separate mobile sites that redirect searchers to a mobile homepage if their desired search result directed them to a sub-page. Therefore, the next time you redesign you website or blogmake sure that responsive design and mobile search are part of the discussion. When I first learned SEO, the only way to increase your search authority was to write the sort of content that was so good it got picked up and linked to by other websites. In fact, earning inbound links was one of the core Searfh of inbound marketing. And that hasn't changed, but the definition of what makes a good inbound link is starting to.

Let me explain. A few years ago, the best inbound link you could Google Inc An American Search Engine Company was from a site with a lot of authority itself. A link from the Wall Street Journal or a government website, for example, was of incredibly high value.]

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