Marketing Case Study Study of Bmw Mini - consider
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Do you have questions? This assignment will becomprised of two parts; one part will ask you to source to questions, and the other will require you to complete a caseanalysis. Part Mrketing this case, and respond to each of the following questions using both theory and practical managerial thinking.
Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does thisprocess assist the marketing team at BMW? How could data analytics be used to research the consumer in order to ensure a strong understanding Mibi overallbusiness and marketing outcomes at BMW?
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Within the case, several clearly different target markets are identified. What does BMW do well to target each of thesegroups, and what could it do better? Within your response, include the process of segmentation. Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for thisassignment. Note that you will submit Part 1 and Part 2 in one document.]
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