The Theory And The Basic Concepts Behind - amazonia.fiocruz.br

Think: The Theory And The Basic Concepts Behind

Color theory is both the science and art of using color.

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It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory Basix involves the messages colors communicate; and the methods used to replicate color. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors and tertiary colors.

More on that later. So why should you care about color theory as an entrepreneur? It worked for Coke, right?

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Color theory will help you build your brand. And that will help you get more sales. Color is perception.

Objects reflect light in different combinations of wavelengths. Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color. The scripted logo or that familiar red can?

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People decide whether or not they like a product in 90 seconds or less. Humans see colors in light waves. The more light you add, the brighter the color mix becomes. If you mix all three colors of light, you get pure, white light. TVs, screens and projectors use red, green and blue RGB as their primary colors, and then mix them together to create other colors.

Any color you see on a physical surface paper, signage, packaging, etc. Traditionally, the primary colors used in subtractive process were red, yellow and blue, as these were the colors painters mixed to get all other hues. Since printing uses the subtractive color mixing method, getting accurate color reproduction can only be achieved by using CMYK. The possibilities seemed endless.

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No really. Being able to understand the terms and processes that go along with color will help you knowledgeably communicate your vision with your designer, printer, or even maybe an Apple Store Genius. Artists and designers still use it to develop color harmonies, mixing and palettes. The color wheel consists of three primary colors red, yellow, bluethree secondary colors colors created when primary colors are mixed: green, orange, purple and six tertiary colors colors made from primary and secondary colors, such as blue-green or red-violet.]