The Public and Medias Influence on Government - amazonia.fiocruz.br

The Public and Medias Influence on Government - are

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Newspapers and news and opinion Web sites, social media, radiotelevisione-mailand blogs are significant in affirming attitudes and opinions that are already established.

Complex influences

The U. Just before an electionfor example, voters who earlier had only a mild preference for one party or candidate may be inspired by media coverage not only to take the trouble to vote but perhaps also to contribute money or to help a party organization in some other way.

Mass media and social media, to varying extents, play another important role by letting individuals know what other people think and by giving political leaders large audiences. Source this way the media make it possible for public opinion to encompass large numbers of individuals and wide geographic areas.

It appears, in fact, that in some European countries the growth of broadcasting, especially television, affected the operation of the parliamentary system.

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Before television, national elections were Medoas largely as contests between a number of candidates or parties for parliamentary seats. As the electronic media grew more sophisticated technologically, elections increasingly assumed the appearance of a personal struggle between the leaders of the principal parties concerned. In the United States, presidential candidates have come to personify their parties.

Once in office, a president can easily appeal to a national audience over the heads of elected legislative representatives. In areas where the mass media are thinly spread or where access to social media is limited, as in developing countries or in countries where print and electronic media are strictly controlled, word of mouth can sometimes perform the same functions as the press and broadcasting, though on a more limited scale.

In developing countries, it is common for those who are literate to read from newspapers to those who are not or for large numbers of persons to gather around the village radio or a community television. Word of mouth in the marketplace or neighbourhood then carries the information farther.

In countries where important news is suppressed by the government, a great deal of information is transmitted by rumour.

Word of mouth or other forms of person-to-person communicationsuch as text messaging thus becomes the vehicle for underground public opinion in authoritarian or totalitarian countries, even though these processes are slower and usually involve fewer people than in countries where the media network is dense and uncontrolled. Interest groupsnongovernmental organizations NGOsreligious groups, and labour unions trade unions cultivate the formation and spread of public opinion on issues of concern to their constituencies. These groups may be concerned with political, economic, or ideological issues, read more most work through the mass media and social media as well as by word of mouth.

Some of the larger or more affluent interest groups around the world make use of advertising and public relations.]