The Influence Of Reality Television And Social - not logical
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At first, cultivation theory began as a way to test the impact that all this television viewing had on viewersparticularly with regard to violence. The more media is consumed, the more the perceptions of people is thought to change.
This leads to the idea of the " Mean World Syndrome ", which Ov to the idea that long-term exposure of violent media will lead to a distorted view that the world seems more violent than it actually is. Cultivation theory was founded by George Gerbnerand was later expanded upon by George Gerbner and Larry Gross and is positivisticmeaning it assumes the existence of objective reality and value-neutral research.
Cultivation theory suggests that exposure to media, over time, subtly "cultivates" viewers' perceptions of reality. Gerbner and Gross assert: "Television is a medium of the socialization of most people into standardized roles and behaviors. Its function is in a word, enculturation ".
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Though most researchers tend to focus on television as it is the most common form of media consumption in the world, Cultivation Theory has been shown to encompass many different forms of media, such as click, film, and even photographs. This can apply anytime social observation Sociall in any form outside a natural environment. Initial research on the theory establishes that concern regarding the effects of television on audiences stem from the unprecedented centrality of television in American culture. Thus, Gerbner's research focused on the larger meaning of heavy television consumption instead of the meaning behind specific messages. The cultivation theory arose as a project titled the Cultural Indicators Project.
The political turmoil also brought about the shootings of Robert F. Kennedy and John F. American was experiencing a hostile climate of violence that was broadcast on television nationwide, generating a great deal of public opinion. Gerbner subsequently began work on the federally funded Cultural Indicators Project at the Annenberg School of Communications.
This new committee funded a number of studies on the effects of television: Gerbner's Cultural Indicators was one of those chosen.]
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