Promotion Mix Of Coca Cola India Video
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This is a list of soft drinks in order of the brand 's country of origin. A soft drink is a beverage that typically contains water often, but not always, carbonated water , usually a sweetener and usually a flavoring agent. The sweetener may be sugar , high-fructose corn syrup , fruit juice, sugar substitutes in the case of diet drinks or some combination of these. Soft drinks may also contain caffeine , colorings, preservatives and other ingredients. Note: soft drinks that are sold in more than one country are listed in this article only under their country of origin. Hamoud Boualem — soda brand that includes many flavours.
Consumers in West Bengal will now be able to buy bottles of Coca Cola and Minute Maid which will be labeled in the Bengali language The company says will extend this move with product and marketing localisation in other states. The move comes on the back of growing trend of localization among consumer goods companies that are mapping state specific shopping habits and rolling out products and campaigns suited to those.
Consumers in the state of West Bengal will now be able to buy bottles Coca Cola and Minute Maid which will be labeled in the native Bengali language. The beverage maker has picked the state of West Bengal to run trials of what it called its "hyper-localisation" strategy as seeks to reach more consumers in India.
Coca-Cola India - About and How it works?
The maker of Sprite, Thums Up, Fanta, and Maaza drinks said it will extend this move with product and marketing localisation in other states after it scales up the reach of such packaging in the eastern state that is among its top seven markets in India, T. Each brand will devise a hyperlocal campaign to deepen connect and bring on-ground experience alive for consumers in Bengal, the company said. Going forward, the company could look at leveraging Hindi as the next big language, albeit once its trial pilot in West Bengal sees success and gains scale.
In the past, the beverage maker has used regional celebrities to endorse its popular brands in the language dominant in Promotion Mix Of Coca Cola India state.
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Part of its plans include launching more local products such as the recently launched black grape-based sparkling beverage that is widely consumed in the state of Tamil Nadu. Click here to read the Mint ePaper Mint is now on Telegram. Join Mint channel in your Telegram and stay updated with the latest business news. You are now subscribed to our newsletters.
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Coca-Cola India - Company Highlights
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