Integrated Marketing Communications Is Defined As A - amazonia.fiocruz.br

It is important for organizations to promote their goods and services well among the end-users not only to beatcontenders but also survive in the long run, because the promotion creates and increases awareness of products and services among the consumers and eventually leadshigh sales growth, revenue and survival of the business.

To understand integrated marketing communication, let us first discussed about the promotion with the help of marketing mix:. It mainly includes; Product; Price; Place and Promotion. When the marketer collectively uses all the tools or elements of promotional mix to promote the goods and services is termed as integrated marketing communication.

What is an Example of Integrated Marketing Communications?

Marketing communications is a management process through which an organization engages with its various audiences. By conveying messages that are of significant value, they encourage audiences encouraged to offer attitudinal and behavioral responses.

What is IMC? In simple term, Integrated marketing communication can be defined as the integration of all the forms of communication and messages so that the marketing organization can create an impactful promotional impact on their target and prospective customer groups.

What is Integrated Marketing Communications?

Targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single approach, but more frequently combines several. What is IMC need in marketing?

To answer this question first we need to understand the simplest marketing system, through which the answer will be depicted itself. The above figure demonstrates that an organization or a firm collects necessary information about customer needs and wants IIntegrated well as demand with the help of marketing research and others means, then they produces all such goods and services to sell them to the customers in the market place.

This is the stage where the communication or marketing communication takes place a vital role. In general communication is a process of sharing idea, thoughts, message and suggestion by one person to another person, which involves following main elements :.

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Generally, marketing communication mix is an integrated term that includes personal selling, direct response marketing, sales promotion, media advertisement, and public relations. These are the tools associated with strategic activities to communicate with the target audience. The following table illustrates the common platforms of Marketing Communication mix:.]