Globalization And Cultural Change Globalization - amazonia.fiocruz.br

Globalization And Cultural Change Globalization - authoritative

The cultural globalization it is the unification of various customs belonging to different communities. The term refers to the modifications experienced by different ways of life of different peoples. Due to cultural globalization, the customs, traditions and artistic expressions of different parts of the world have been adapting to the changes that have arisen from it. The basis of this phenomenon is associated with the media, through which the cultures and customs of various countries merge. Along these lines, thanks to globalization and the massiveness of the communication media, different societies become interconnected, either by generating links and giving rise to a unity between them, or by underlining their diversity. Cultural globalization implies the unification of diverse cultural identities, tending to achieve homogeneity and its main underlying content being its own cultural identity. This internalization includes the connection between territories, nations and continents and, fuses the elements of the past and the present. In order to understand cultural globalization, it is necessary to understand the relationship between globalization and culture. On the one hand, globalization is a dynamic process where the economy, technology, politics, culture, social characteristics and ideological thoughts corresponding to each region are universally interrelated. Historically, from the expansion of capitalism, globalization produces important transformations worldwide.

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The myth of globalisation - Peter Alfandary - TEDxAix Globalization And Cultural Change Globalization.

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Globalization is a term that we hear quite frequently, but do we really know what it means?

Simply put, it is the integration and interaction of people, businesses, and organizations operating worldwide Oxford Languages, n. Because so many organizations are conducting business internationally, it has become necessary to collaborate with various countries, each with their own set of customs and beliefs otherwise known as their culture.

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As most of us know, culture varies significantly from country to country which can complicate the already complex process of communication. Failure to research foreign culture could result in disaster.

In Brazil this same gesture is considered vulgar Moran et al. Another example is that Asians feel that a letter requesting a meeting is considered cold and would much prefer a phone call.

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They also find it disrespectful for superiors to send staff in place of themselves to a first meeting Moran et al. The United States is considered a transaction-oriented society, meaning we tend to be direct and to the point during business meetings. In countries such as India, who are relationship-based, they prefer to take things slower and get to know the people they are doing business with on a personal level Moran et al. Obviously, entering a meeting without knowing Globqlization of the above-mentioned customs could create a tense environment and affect the outcome of a business transaction tremendously.

You may find yourself asking what you can do to prevent putting yourself in a similar situation. Geert Hofstede, a European research consultant, provided a framework for understanding cultural differences; important dimensions of national character have been identified in his six-dimension model Moran et al.

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Each of these maps reflects the positions of the country in each dimension on scale that ranges from 0 to While no one can be expected to be knowledgeable on every culture in every country, doing research on those that you will be interacting with is wise. Spending the extra time learning a specific culture just might give you a competitive advantage over those who are ill Cultufal for the next business meeting. Central Intelligence Agency n. The World Factbook. Geert Hofstede. Moran, R.]