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By Jessica Humphrey, Assistant Editor Many small to mid-sized companies struggle with creating and managing an inside sales force.
After wrestling with this effort, some have elected to outsource their lead generation efforts to outside companies that specialize in prospecting. Fittingly, an IT services firm has been one of the pacesetters in successfully turning over their pipeline building to a firm that specializes in lead generation.
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To overcome this challenge, PointClear provided CenterBeam with a multi-touch campaign designed to engage and qualify CFOs before turning them over to the CenterBeam sales team. If we can get them to keep an email message or save Analysiw voice mail, that will ultimately lead to a larger conversation when they encounter a specific situation to ask if we can help.
Burke points out that the emphasis on multi-touch marketing has also demonstrated the value of long-term leads. Articles Features. Resources By Type.
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Demand Gen Report Events. Sister Brands. Tagged under Centerbeam PointClear pipeline building.]
I can not take part now in discussion - it is very occupied. Very soon I will necessarily express the opinion.