A Study on Consumer Behaviour with Reference - remarkable
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Consumer Behaviour By Prof.
Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.
Learners enrolled: Join. Case Study on Consumer Learning Process. Modelling Buyer Behaviour Dimensions of Consumer Research, Course Wrap up. Her key teaching interests are consumer behaviour, marketing to the bottom of the pyramid, and advanced marketing research.
Apart from publishing quite a few papers Studj peer-reviewed journals and conferences, she has also registered business cases in Ivey Publishing portal co-distributed through Harvard Business School Publishing. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at https://amazonia.fiocruz.br/scdp/blog/woman-in-black-character-quotes/equal-rights-of-american-muslims-in-various.php of the designated exam centres.
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