{"id":529,"date":"2026-07-23T14:18:57","date_gmt":"2026-07-23T18:18:57","guid":{"rendered":"https:\/\/homolog.amazonia.fiocruz.br\/?page_id=529"},"modified":"2026-11-10T10:09:44","modified_gmt":"2026-11-10T14:09:44","slug":"a-marca","status":"publish","type":"page","link":"https:\/\/amazonia.fiocruz.br\/?page_id=529","title":{"rendered":"A Marca"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrxu3p13-1a539000d98dbf28c3848932248cc6a8\">\n.avia-section.av-mrxu3p13-1a539000d98dbf28c3848932248cc6a8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/marca-6.png);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-mrxu3p13-1a539000d98dbf28c3848932248cc6a8 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch 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class='av-special-heading-tag '  itemprop=\"headline\"  >A MARCA<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>ILMD\/Fiocruz Amaz\u00f4nia<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2mbi29-d5e7d97c18e5f8b294517a63a26cd61a main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-529'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-bav0h-286b71fb838af623f2f75846daf8162c av_one_full  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288\">\n#top .av-special-heading.av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:30px;\n}\nbody .av-special-heading.av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288 .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mrywabtt-d99c1667976c58ffed62fc1e5eb12288 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-5  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >A MARCA<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><section  class='av_textblock_section av-28ekvt-398cb97056c3988a726b2e58bf3d41cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">A nova marca do Instituto Le\u00f4nidas &#038; Maria Deane (ILMD\/Fiocruz Amaz\u00f4nia), aprovada no dia 21 de outubro de 2016, em reuni\u00e3o do Conselho Deliberativo (CD), \u00e9 composta por elementos representativos da cultura institucional incluindo cores, tipografia e grafismos.<\/p>\n<p style=\"text-align: justify;\">Inspirada na ab\u00f3bada e arabescos do Castelo Mourisco, s\u00edmbolo da Fiocruz, pela oca, representa\u00e7\u00e3o arquitet\u00f4nica do pr\u00e9dio do ILMD\/Fiocruz Amaz\u00f4nia, por grafismos representativos de comunidades e de figuras abstratas, e pelo homem vitruviano que simboliza o discernimento, a partir do conhecimento.<\/p>\n<p style=\"text-align: justify;\">A marca do\u00a0 ILMD\/Fiocruz\u00a0 Amaz\u00f4nia \u00e9 um valioso ativo institucional, que tem como cuidadores seus colaboradores, que s\u00e3o os principais respons\u00e1veis por proteger os interesses da institui\u00e7\u00e3o, impedindo o uso n\u00e3o autorizado ou incorreto de seus elementos visuais.<\/p>\n<p style=\"text-align: justify;\">A marca do ILMD\/Fiocruz Amaz\u00f4nia\u00a0\u00e9 \u00a0mais do que um logotipo ou um s\u00edmbolo; \u00e9 a representa\u00e7\u00e3o de uma s\u00e9rie de atributos e valores que refletem a Institui\u00e7\u00e3o. \u00a0A aplica\u00e7\u00e3o rigorosa das diretrizes do Manual da Marca no seu\u00a0uso contribui para manter a\u00a0integridade da imagem institucional.<\/p>\n<p style=\"text-align: justify;\">Os arquivos para aplica\u00e7\u00e3o s\u00e3o fornecidos pela institui\u00e7\u00e3o em formatos padr\u00e3o do sistema gr\u00e1fico: PNG, PDF e\u00a0JPG.<\/p>\n<p><span style=\"color: red;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">\n<\/div><\/section>\n<div  class='flex_column av-20tr4h-505deaa68a93a2693cb2e1856587733b av_one_half  avia-builder-el-7  el_after_av_textblock  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vk2f5-b4e7aa45211ec3b29b40be4a410f87d2\">\n.avia-image-container.av-1vk2f5-b4e7aa45211ec3b29b40be4a410f87d2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1vk2f5-b4e7aa45211ec3b29b40be4a410f87d2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1vk2f5-b4e7aa45211ec3b29b40be4a410f87d2 av-styling- avia-align-center  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-602 avia-img-lazy-loading-not-602 avia_image ' src=\"https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-80x80.png\" alt='' title='images'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-80x80.png 80w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-300x300.png 300w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-36x36.png 36w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-180x180.png 180w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images.png 447w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1t7kr5-4479a854964abf04677778b145fde964 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#\" target=\"_blank\" rel=\"noopener\"><strong>Assinatura conjunta ILMD, Fiocruz e SUS<br \/>\nFormato .PNG &#8211; Cor preta<\/strong><\/a><\/p>\n<p style=\"text-align: center;\">Aplica\u00e7\u00e3o em baixa resolu\u00e7\u00e3o para web e monitores<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1l9f21-0ccb9d53caab9a8e5d26bb9f5ddd5e18 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eln41-e1112579ab864c132719ac106b8251a1\">\n.avia-image-container.av-1eln41-e1112579ab864c132719ac106b8251a1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1eln41-e1112579ab864c132719ac106b8251a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1eln41-e1112579ab864c132719ac106b8251a1 av-styling- avia-align-center  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-602 avia-img-lazy-loading-not-602 avia_image ' src=\"https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-80x80.png\" alt='' title='images'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-80x80.png 80w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-300x300.png 300w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-36x36.png 36w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-180x180.png 180w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images.png 447w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1adajl-1bd75eeacc293de58da69d930b390579 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#\" target=\"_blank\" rel=\"noopener\"><strong>Assinatura conjunta ILMD, Fiocruz e SUS<br \/>\nFormato .PNG &#8211; Cor branca<\/strong><\/a><\/p>\n<p style=\"text-align: center;\">Aplica\u00e7\u00e3o em baixa resolu\u00e7\u00e3o para web e monitores<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-12iwnd-2aec7e69dba481edd3f814f9427f375a av_one_half  avia-builder-el-13  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wfcbt-012e0658a7366921b00d9b75b4c4f588\">\n.avia-image-container.av-wfcbt-012e0658a7366921b00d9b75b4c4f588 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-wfcbt-012e0658a7366921b00d9b75b4c4f588 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-wfcbt-012e0658a7366921b00d9b75b4c4f588 av-styling- avia-align-center  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-602 avia-img-lazy-loading-not-602 avia_image ' src=\"https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-80x80.png\" alt='' title='images'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-80x80.png 80w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-300x300.png 300w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-36x36.png 36w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-180x180.png 180w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images.png 447w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-qz521-09e73d0cfd11e13458d400abb3275334 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#\" target=\"_blank\" rel=\"noopener\"><strong>Assinatura conjunta ILMD, Fiocruz, SUS, Minist\u00e9rio da Sa\u00fade e Governo Federal<br \/>\nFormato PNG &#8211; Cor preta<\/strong><\/a><\/p>\n<p style=\"text-align: center;\">Aplica\u00e7\u00e3o em baixa resolu\u00e7\u00e3o para web e monitores<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-l1gxd-c478d60e003097e02a4543dc59418f79 av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-edbv5-6b470dee61febfbadbf25dbdee91d935\">\n.avia-image-container.av-edbv5-6b470dee61febfbadbf25dbdee91d935 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-edbv5-6b470dee61febfbadbf25dbdee91d935 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-edbv5-6b470dee61febfbadbf25dbdee91d935 av-styling- avia-align-center  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-602 avia-img-lazy-loading-not-602 avia_image ' src=\"https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-80x80.png\" alt='' title='images'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-80x80.png 80w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-300x300.png 300w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-36x36.png 36w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images-180x180.png 180w, https:\/\/amazonia.fiocruz.br\/wp-content\/uploads\/2026\/07\/images.png 447w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-98qsx-f2430ebb9ee64a7446b3f2e0afcf0daa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#\" target=\"_blank\" rel=\"noopener\"><strong>Assinatura conjunta ILMD, Fiocruz, SUS, Minist\u00e9rio da Sa\u00fade e Governo Federal<br \/>\nFormato PNG &#8211; Cor preta<\/strong><\/a><\/p>\n<p style=\"text-align: center;\">Aplica\u00e7\u00e3o em baixa resolu\u00e7\u00e3o para web e monitores<\/p>\n<\/div><\/section><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-529","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amazonia.fiocruz.br\/index.php?rest_route=\/wp\/v2\/pages\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amazonia.fiocruz.br\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amazonia.fiocruz.br\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amazonia.fiocruz.br\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/amazonia.fiocruz.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=529"}],"version-history":[{"count":33,"href":"https:\/\/amazonia.fiocruz.br\/index.php?rest_route=\/wp\/v2\/pages\/529\/revisions"}],"predecessor-version":[{"id":2373,"href":"https:\/\/amazonia.fiocruz.br\/index.php?rest_route=\/wp\/v2\/pages\/529\/revisions\/2373"}],"wp:attachment":[{"href":"https:\/\/amazonia.fiocruz.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}